The strategic lens

From campaign creation to ongoing optimisation, our role is simple: help you grow faster, with better visibility, better decision making, and stronger results.

CEO & Founder

Kilian España

I bring experience from Google and BCG, with a strong focus on performance marketing and business growth. I work closely with brands to help them scale through smart acquisition strategies and results-driven execution.

Head of Performance

Marcel Magem Rico

I lead Performance Marketing at Overdrive, helping e-commerce and subscription brands scale through data-driven paid media strategies.
With over 7 years of experience in Paid Media, I focus on building profitable acquisition systems and driving sustainable growth.

Google Ads Specialist

Aishah Pena

With more than 6 years of experience in Google Ads, I manage and scale client accounts,focusing on optimisation, performance, and identifying new growth opportunities.
I work closely with the Head of Performance to continuously improve results and unlock further potential.

Junior Google Ads Specialist

Pol Latorre Minguell

I specialise in Paid Media and performance marketing, supporting the setup, optimisation, and scaling of Google Ads campaigns.
I also monitor performance, contribute to reporting, and collaborate with the team to identify opportunities for improvement and growth.

Workplace Experience Manager & Events Lead

Yasmin Pena

I oversee the day-to-day workplace experience, ensuring the office is well-run, welcoming, and set up for the team to do their best work.
I also plan and execute company events, team activations, and initiatives that strengthen culture and team engagement.

Project Delivery manager

Alejandra Laos

I ensure projects run smoothly across the team, coordinating timelines, resources, and deliverables to meet client expectations.
Alongside delivery, I focus on improving internal operations, organising workflows, building processes, and helping the team work more efficiently as we scale.